The New Mexico Campaign AI Disclosure Law (HB 182, 2024 Chapter 57) amends the Campaign Reporting Act to require disclosure when campaign advertisements use materially deceptive AI-generated or AI-manipulated media. Covered ads must carry a disclaimer stating that the image, video, or audio has been manipulated or generated by artificial intelligence.
What the New Mexico Campaign AI Disclosure Law Does Not Do
The law does not ban AI in political ads. It mandates transparency so voters can judge authenticity for themselves. Advertisers remain free to use generative tools, provided the disclaimer travels with the content.
Penalties and Enforcement
Failing to include the required disclaimer is a misdemeanor for a first offense and a felony for repeat offenses, with enforcement shared by the State Ethics Commission and the Secretary of State. Broader AI legislation, including an Artificial Intelligence Accountability Act backed by the Attorney General, was proposed for the 2026 session but did not pass, so HB 182 remains New Mexico’s lone enacted AI statute as of July 2026.
Source: New Mexico Legislature: HB 182
Report a violation: If you believe a business is violating this law, you can file a complaint with the New Mexico Department of Justice Consumer Protection Bureau.
