SEO & Analytics

We handle your setup, then monitor performance month to month and make strategic SEO updates based on detailed audits.

SEO Audit + Setup

A foundational SEO sweep for new or under-optimized sites.

Standard SEO Management

Ongoing SEO work to improve rankings and track your progress.

Advanced SEO & Conversion Analytics

Built for businesses ready to scale with content, traffic, and precision.

SEO & Analytics

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Gabriel
July 14, 2026

This guy is an website making machine and designed the backend to my business. Couldn’t be happier

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DannyV
July 2, 2026

Demur Design has helped make managing our online presence absolutely effortless. Quick to respond and make on the fly changes, constantly offers advice and design advice, as well as introduces marketing opportunities and ideas for us to capitalize on. He really cares about his clients and it shows in his work. Highly highly highly recommend. Not as expensive as the generic providers, with several options to for any size team, it's the best value you'll receive for any type of hosting and implementation services!!

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Jason
July 2, 2026

Great company, great to work with and get your website designed.

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TruVee
July 2, 2026

Always quick to help and make sure my website issues are fixed! Also the best at walking me through everything so that we’re on the same page with updates!!

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John
July 1, 2026

They built my car rental business website and I’m really happy with how it came out. It looks professional, clean, and fits my business perfectly. Communication was easy and any changes I needed were handled quickly. Definitely recommend if you want quality work and someone reliable.

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george
June 19, 2026

Demur design is the best. They helped me with me two different websites already and I couldn't be happier. The communication and speed at which he works is unreal. I would highly recommend for website building and marketing strategy

Search engine optimization isn’t just about rankings, it’s about making sure the right people actually find you. As an SEO company in Boston, Demur Design offers scalable SEO and analytics packages built to improve visibility, track real results, and help you grow with intention. From local SEO that puts you in front of nearby customers to the analytics that show exactly what’s working, we focus on the search traffic that turns into business.

SEO & Analytics Service Breakdown

Every engagement is built as a retainer. We start from your goals, work out what actually has to happen to reach them, and turn that into a term length and a set number of hours per month. You know the scope and the cost before anything starts, and those hours go where they will move the needle instead of into a package someone picked off a shelf.

What that work usually covers:

  • Technical SEO, the crawlability, speed, site structure and schema markup that decide whether your pages can rank at all.
  • Keyword and competitor research, mapping what your market actually searches, and what the people already ranking for it are doing.
  • On page optimization, meta titles, descriptions, headings, alt tags and internal links tuned page by page against a target term.
  • Local SEO, Google Business Profile, citations, and location pages so you show up in Boston and the towns you actually serve.
  • Answer engine optimization, structuring content so AI assistants and featured snippets cite you instead of a competitor.
  • Authority building, backlink strategy, directory submissions, and press placement, scoped to what your market and timeline call for.
  • Analytics and reporting, tracking setup, heatmaps and session recording, and monthly reporting that ties rankings and traffic back to leads.

 

SEO compounds. Short runs rarely show what the work is capable of, which is why terms are scoped in months rather than weeks.

SEO & Analytics FAQ

What’s included in an SEO audit?

An SEO audit is a full check-up for your website. We review your site’s speed, structure, content, keywords, and how well it follows search engine best practices. You’ll get a detailed report, plus recommendations to improve your visibility online.

AEO stands for Answer Engine Optimization. It’s a modern SEO strategy focused on structuring your content so it can be pulled directly into AI-generated responses, voice assistants, and rich search results. It helps your business get discovered even when users don’t click through to a website.

Traditional SEO helps your site rank in search results. AEO goes a step further by optimizing your content to be the answer, showing up in featured snippets, voice searches, and tools like ChatGPT or Google Assistant. It’s how modern users find and trust content quickly.

Search behavior is changing. People ask questions to AI and voice tools more than ever. AEO makes sure your content is structured in a way that gets pulled into those responses, helping you stay visible, relevant, and competitive in an evolving digital landscape.

Schema markup is a special type of code added to your website that helps search engines understand your content more clearly. It doesn’t change how your site looks, but it makes a huge difference behind the scenes.

Yes! All of our SEO plans include performance tracking. You’ll receive regular reports showing traffic, keyword rankings, and engagement, so you can see exactly how your site is growing.

A backlink is a link from another website pointing to yours. Search engines see that as a vote of trust. The more high-quality backlinks you have, the better your site can rank in search results.

Yes! We run customized backlink campaigns based on your SEO goals. This includes:

  • Natural outreach to high-authority sites in your niche for long-term SEO growth
  • Paid placements through our trusted vendor partnerships for added reach


Whether you prefer organic or accelerated strategies, we handle the research, outreach, and placement so you get real results without dealing with spammy tactics.

We use industry-leading tools for on-page SEO, keyword and competitor research, heatmaps and behavior tracking, all combined to give you a smart, effective SEO strategy.

A heatmap visually shows where people click, scroll, and spend time on your website. It helps us understand how users actually interact with your site, so we can improve layout, calls-to-action, and design based on real behavior.