Email Marketing

From one-off campaigns to automated sequences that sell while you sleep, turn your list into a channel that actually drives revenue.

One-Time Campaign

Ideal for product launches, announcements, or event invites.

Monthly Package

Great for businesses looking to build consistency and grow a loyal base.

Full Lifecycle Automation

For businesses ready to scale through fully automated, behavior-based flows.

Email Marketing

Q: What is list segmentation?

List segmentation is the process of dividing your email subscribers into smaller groups based on shared traits or behaviors, like purchase history, location, interests, or how they interact with your emails.This helps you send more targeted, relevant content instead of blasting the same message to everyone. For example:Send a discount code only to customers who haven’t purchased in 60 daysSend event reminders only to people in a specific regionWelcome new subscribers with a different flow than returning customersSegmented lists lead to better open rates, higher conversions, and fewer unsubscribes, because people get emails that actually matter to them.

Email marketing is one of the most cost-effective ways to stay in front of your audience. Whether you’re launching products, nurturing leads, or automating sales flows, Demur Design handles the full email marketing process: strategy, design, copywriting, and analytics. From one-off campaigns to automated sequences that sell while you sleep, we turn your list into a channel that actually drives revenue.

Email Marketing Service Breakdown

Every engagement is built as a retainer. We start from your goals, work out what actually has to happen to reach them, and turn that into a term length and a set number of hours per month. You know the scope and the cost before anything starts, and those hours go where they will move the needle instead of into a package someone picked off a shelf.

What that work usually covers:

Platform setup and migration, getting you onto the right email platform, or off the wrong one, with your lists, tags and templates intact.
Campaign design and copy, the strategy, layout and writing for each send, built to match your brand rather than a stock template.
List segmentation and tagging, so a first time subscriber, a repeat customer and a lapsed buyer stop getting the same message.
Automated flows, welcome sequences, follow ups, abandoned cart and promotional signup journeys that keep working after they are built.
Deliverability, authentication records, list hygiene and sending practices that keep you landing in inboxes instead of spam folders.
Performance reporting, monthly reporting built on clicks, conversions and revenue rather than open rates, which Apple’s privacy changes have made unreliable.

Mailing platform fees are billed by the platform directly and are not included in the retainer. Compliance with email and privacy law remains the responsibility of each business we send on behalf of.

Email List Cleaning: What to Remove, What to Keep, and How Often

Re-Engagement Email: How to Win Back Subscribers Who Stopped Opening

Email Click Through Rate: What Counts as Good and How to Raise Yours

Email Automation: What to Set Up First and What to Skip

Email Frequency: How Often to Send Without Losing Subscribers

Welcome Email Sequence: What to Send in the First Week

Email Marketing Service FAQ

What is list segmentation?

List segmentation is the process of dividing your email subscribers into smaller groups based on shared traits or behaviors, like purchase history, location, interests, or how they interact with your emails.

This helps you send more targeted, relevant content instead of blasting the same message to everyone. For example:

Send a discount code only to customers who haven’t purchased in 60 days
Send event reminders only to people in a specific region
Welcome new subscribers with a different flow than returning customers

Segmented lists lead to better open rates, higher conversions, and fewer unsubscribes, because people get emails that actually matter to them.

What platforms do you work with?

We work with industry-standard email marketing platforms and are happy to accommodate your preferred provider on a case-by-case basis. Our priority is to ensure your system integrates seamlessly with your website and aligns with your business goals. Please note we do not typically build custom-coded emails or offer assistance with unsupported or legacy systems.

Do I need to provide the email list?

Yes. You must provide a verified and permission-based email list. We do not source or purchase lists, and we follow best practices for deliverability and compliance.

What if I need extra campaigns or automations outside my plan?

You can always add individual email campaigns or automations à la carte. These are ideal for special promos, welcome sequences, or post-purchase follow-ups if you’re not ready for a full plan upgrade.

Do you write the emails too?

Absolutely. We’ll work with you to define the goal of your campaign, then create email content that aligns with your brand and message. If you already have copy, we can help refine it, or if needed, we’ll write it from scratch based on your objectives. All packages include layout design and visuals as well.

Will I get reports on how my emails performed?

Yes! All monthly and automation packages include analytics and performance tracking so you can see open rates, clicks, and conversion data.

Can I opt out at the end of my term?

Each plan (one-time, monthly, or automation) is term-based. You can opt out at the end of your billing cycle, just let us know in advance so we can wrap up deliverables cleanly.