The California Digital Replica Law (AB 2602) makes contract provisions unenforceable if they allow the creation and use of a digital replica of a performer’s voice or likeness in place of work the person would have performed. There are two exceptions that keep such a clause alive: the contract must specifically describe the intended uses, and the performer must have been represented by a lawyer or a union when negotiating. The law applies to performances fixed on or after January 1, 2025.
Why the California Digital Replica Law Exists
The law was born out of the 2023 SAG-AFTRA strikes, where AI replicas of performers became a central bargaining issue. It has been in effect since January 1, 2025.
What It Means for Studios and Producers
Studios, game companies, and ad producers cannot rely on vague boilerplate to gain broad AI replica rights over talent. Contracts must spell out AI uses explicitly, and talent must have proper representation for those terms to hold up.
Source: California Legislative Information: AB 2602
Report a violation: If you believe a business is violating this law, you can file a complaint with the California Attorney General Consumer Protection.
