The Arkansas AI Publicity Rights Law, passed as HB 1071 and enacted as Act 159, amends the Frank Broyles Publicity Rights Protection Act of 2016 so that AI-generated reproductions of a person’s photograph, voice, or likeness are covered by Arkansas’s right of publicity. It was signed February 25, 2025 and has been in effect since August 2025.
What the Arkansas AI Publicity Rights Law Changes
Using an AI-created image or voice clone of someone commercially without consent now violates the same law that protects against unauthorized use of real photos and recordings. The statute treats a synthetic version of a person the same way it treats the genuine article.
What It Means for Businesses
Businesses using AI in advertising or content production in Arkansas need consent before deploying synthetic versions of a real person’s face or voice for commercial purposes. That applies whether the asset is a cloned voiceover, a generated image, or a digital likeness placed into a campaign.
For agencies and marketers, the safe workflow is straightforward. Get written permission before any AI recreation of a real person appears in commercial work touching Arkansas.
Source: Arkansas State Legislature: HB 1071
Report a violation: If you believe a business is violating this law, you can file a complaint with the Arkansas Attorney General Consumer Protection Division.
