The Tennessee AI Mental Health Law (SB 1580) prohibits anyone who develops or deploys an AI system from advertising or representing that the system is, or can act as, a qualified mental health professional. The law has been in effect since July 1, 2026 and was signed April 6, 2026 as Public Chapter 647.
Enforcement of the Tennessee AI Mental Health Law
Violations are unfair or deceptive practices under the Tennessee Consumer Protection Act. Civil penalties run up to $5,000 per violation, and the law includes a private right of action.
What Companies Should Do
Companies offering wellness or therapy-style chatbots to Tennessee users must avoid any marketing that implies licensed clinical capability. The bill passed 32-0 in the Senate and 94-0 in the House before being signed.
Because enforcement runs through consumer protection law, both the state and individual users can bring claims, which raises the stakes for careless marketing copy.
Source: Tennessee General Assembly: SB 1580
Report a violation: If you believe a business is violating this law, you can file a complaint with the Tennessee Attorney General Division of Consumer Affairs.
