The Illinois Child Influencer Law made Illinois the first state to protect child influencers. Originally passed as SB 1782 and effective July 1, 2024, it was recodified into the Child Labor Law of 2024 at 820 ILCS 206/95 and 206/100, effective January 1, 2025.
How the Illinois Child Influencer Law Works
When a minor under 16 appears in at least 30 percent of a vlogger’s compensated video content over a 30 day period and views meet the platform’s compensation threshold, the vlogger must set aside a proportional share of gross earnings, at least half the percentage of content featuring the minor, in a trust account the child can access at 18 or upon emancipation. Vloggers must keep records of the minor’s age, videos, minutes featured, compensation, and deposits, and share them with the minor.
Enforcement and Agency Takeaways
The minor can sue for actual damages, punitive damages, and attorney’s fees if the trust or records are missing. Agencies working with Illinois family creators should treat trust compliance as a contract prerequisite for any sponsored content featuring kids.
Source: Illinois General Assembly: 820 ILCS 206/95 and 206/100 (SB 1782)
Report a violation: If you believe a business is violating this law, you can file a complaint with the Illinois Attorney General Consumer Fraud Bureau.
