The Minnesota Child Influencer Law, Minnesota Statutes 181A.13, goes further than most states and has been in effect since July 1, 2025. Children under 14 may not participate in the creation of monetized content at all, and if they are featured anyway, the minor is entitled to 100 percent of the creator’s compensation for that content.
Minnesota Child Influencer Law Trust and Deletion Rules
For older minors, when at least 30 percent of compensated content in a 30 day period features the minor and earnings thresholds are met, gross earnings tied to the minor must go into a trust account compliant with the Uniform Transfers to Minors Act until age 18. Minors 13 and older, and adults who were featured as minors, can demand deletion of content containing their likeness, and platforms must remove it.
Enforcement and Sponsorship Guidance
Both a private right of action and Attorney General enforcement exist. Brands should not sponsor Minnesota content built around children under 14, and should verify trust arrangements for any campaign featuring older minors before committing budget.
Source: Minnesota Office of the Revisor of Statutes: Minnesota Statutes 181A.13
Report a violation: If you believe a business is violating this law, you can file a complaint with the Minnesota Attorney General’s Office.
