The Montana Child Digital Protection Act (HB 392, Chapter 650 of 2025) has been in effect since October 1, 2025, and covers content creators who profit from family video content featuring their minor children.
What the Montana Child Digital Protection Act Requires
Qualifying creators must contribute a share of the profits from content featuring a minor into a trust for that child, keep records, and honor the featured minor’s right to request removal of the content. Online platforms that paid compensation for the content are obligated to take it down on request.
Enforcement and Marketing Implications
The law is enforced through a private right of action by the minor or their representative. For marketers, sponsoring Montana family creators means the sponsorship revenue attributable to content featuring kids is subject to the trust obligation, which is worth flagging in creator agreements before a campaign begins. Sponsors should also confirm how removal requests will be handled if a featured minor later asks for content to come down.
Source: Montana Legislature: HB 392 (Chapter 650 of 2025)
Report a violation: If you believe a business is violating this law, you can file a complaint with the Montana Department of Justice Office of Consumer Protection.
