The Tennessee Child Influencer Law (SB 1469) was signed on April 16, 2026, and has been in force since July 1, 2026. It requires influencers who feature children in monetized content to compensate them.
What the Tennessee Child Influencer Law Requires
When a minor appears in at least 30 percent of a creator’s compensated content within a 30 day period, a portion of the earnings must be set aside in a trust the child can access at 18. Children under 14 cannot monetize their own content, and minors aged 14 to 17 are entitled to 100 percent of the earnings from content they post themselves.
What Brands and Agencies Should Do
The bill passed with near-unanimous bipartisan support, which signals active enforcement interest. Brands and agencies sponsoring Tennessee family creators or teen creators should build compensation and trust verification into influencer agreements dated after July 1, 2026. Confirming the trust setup before a campaign starts is far cheaper than unwinding a deal later.
Source: Tennessee General Assembly: SB 1469 (2026)
Report a violation: If you believe a business is violating this law, you can file a complaint with the Tennessee Attorney General Division of Consumer Affairs.
