The Utah Child Influencer Law, passed as HB 322 of 2025 in the wake of a high-profile Utah family-vlogging abuse case, has been in effect since May 7, 2025.
Who the Utah Child Influencer Law Covers
Content creators earning more than $150,000 per year from content featuring minors must place 15 percent of those earnings into a trust the child can access at 18, with a parent or guardian establishing the trust and limits on when a parent may serve as trustee. Creators must keep records about each minor featured and notify the minor’s parents that the child appears in the content.
Deletion Rights and Enforcement
Individuals featured as minors gain the right, at 18, to demand removal of that content from platforms. Courts can award actual damages, punitive damages, and attorney’s fees. Agencies booking Utah creators above the revenue threshold should confirm the trust exists before funding campaigns that feature children, and should document that check in the creator agreement.
Source: Utah State Legislature: HB 322 (2025)
Report a violation: If you believe a business is violating this law, you can file a complaint with the Utah Division of Consumer Protection (Dept. of Commerce).
