The Connecticut Telemarketing Law, at Conn. Gen. Stat. 42-284 to 42-289 as amended by Public Act 23-98, became one of the strictest state regimes after its 2023 overhaul took effect on October 1, 2023.
What the Connecticut Telemarketing Law Requires
Telephonic sales calls are defined to include text and media messages as well as voice calls, and they generally require the consumer’s prior express written consent. An existing business relationship is not enough on its own. Calls are limited to 10 a.m. to 9 p.m., callers must promptly identify themselves and the seller, and using technology to conceal identity or evade the rules is prohibited.
Penalties Under CUTPA
Violations are unfair trade practices under the Connecticut Unfair Trade Practices Act, and the Department of Consumer Protection can seek civil penalties of up to 20,000 dollars per violation. CUTPA also supports private lawsuits, which adds consumer litigation exposure on top of regulatory enforcement. Any business texting or cold calling Connecticut consumers should treat documented written opt-in as the entry requirement, with consent records retained and opt-outs processed promptly before any further outreach goes out.
Source: Connecticut General Assembly: Conn. Gen. Stat. 42-284 to 42-289 (Public Act 23-98)
Report a violation: If you believe a business is violating this law, you can file a complaint with the Connecticut Attorney General Consumer Assistance Unit.
