The Georgia Telemarketing Law at O.C.G.A. 46-5-27 restricts solicitation calls and texts to residential, mobile, and wireless subscribers, including a state do-not-call framework administered through the Public Service Commission. SB 73, signed May 6, 2024 and effective July 1, 2024, significantly sharpened its teeth.
How SB 73 Changed the Georgia Telemarketing Law
The amendment removed the requirement that a violation be knowing, expressly authorized class action lawsuits, extended liability to businesses on whose behalf illegal solicitations are made, and limited certain defenses. The result is strict liability exposure with statutory damages available per violation and no practical cap in class litigation.
Compliance Essentials for Marketers
Because liability now reaches the business being promoted and not just the caller, marketers calling or texting Georgia consumers are responsible for their vendors’ conduct. Consent records, do-not-call scrubbing against the state framework, and active vendor oversight are the compliance essentials. Companies that rely on outside call centers or lead generation partners should verify those partners’ practices directly, since a vendor’s illegal solicitation can now translate into class action exposure for the brand it was promoting.
Source: Georgia General Assembly: SB 73 (O.C.G.A. 46-5-27)
Report a violation: If you believe a business is violating this law, you can file a complaint with the Georgia Attorney General’s Consumer Protection Division.
