Website Homepage: What Belongs on It and What Gets in the Way

A website homepage has five seconds to tell a stranger what you do. Here is what belongs on it, what gets in the way, and how to test yours.

Website Security: The Five Habits That Protect a Small Business Site

Website security for a small business site is five habits, not a specialty. Updates, logins, HTTPS, tested backups, and access control, plus a fifteen minute self-check.

How to Choose a Domain Name for Your Business

A domain name is the one part of your site you cannot casually change. Here is how to pick one and how to avoid losing it.

Mobile Friendly Website: How to Check Yours Now That Google’s Test Is Gone

Google retired its mobile friendly test and now indexes the phone version of your site. How to check yours and fix the five failures behind most problems.

Website Maintenance: What It Includes and How Often You Need It

Website maintenance is the recurring work that keeps a site secure, current, and functioning after launch. Most small business owners think of a website as a finished object. It is closer to a vehicle, and the failures that follow neglect are just as predictable. The damage is rarely dramatic. A contact form stops delivering and […]

Website Pages: How Many a Small Business Site Actually Needs

How many website pages does a small business actually need, what each one is for, and which extra pages are worth building.

Landing Page vs Website: Which One Does Your Business Need?

The landing page vs website question usually shows up at an awkward moment. An agency quotes a landing page when you thought you were getting a site, or an ad campaign underperforms and someone says the problem is that you sent traffic to your homepage. Both are the same underlying issue: the two things do […]

Website Accessibility: What Small Business Sites Actually Need

What website accessibility means, whether the ADA applies to your site, how WCAG levels work, and the six problems behind almost every failure.

Website Navigation: The Menu Mistakes That Lose Visitors

Website navigation decides whether a visitor finds your services or gives up. What it includes, how to label and structure menus, and the mistakes to fix first.

Slow Website? The Real Causes and How to Fix It

Why is my website so slow? The real causes of a slow website, how to measure it against Google’s thresholds, and the fixes that are worth doing first.