The Arizona Political Deepfake Law (SB 1359) prohibits creating and distributing deceptive deepfakes of political candidates within 90 days of an election unless the content is clearly labeled as AI-generated. The statute targets synthetic media intended to mislead voters about what a candidate said or did. It has been in effect since September 14, 2024, after being signed on May 21, 2024.
What the Arizona Political Deepfake Law Covers
The law focuses on deceptive depictions of candidates during the 90-day window before an election. Content that carries a clear AI-generated label falls outside the prohibition, which makes disclosure the central compliance step. This election measure works as a companion to Arizona’s other AI statutes.
Remedies and Compliance Steps
Candidates and affected parties can seek declaratory and injunctive relief, and damages are available in certain cases. Campaigns and media buyers working in Arizona should apply clear AI disclaimers to any altered or generated depictions of candidates. Building the label into every AI-assisted creative asset is the simplest way to stay on the right side of the statute.
Source: Arizona State Legislature: SB 1359
Report a violation: If you believe a business is violating this law, you can file a complaint with the Arizona Attorney General Consumer Protection.
