The California Child Vlogger Law, SB 764, added Sections 6650 to 6656 to the California Family Code and has been in effect since January 1, 2025. It requires vloggers whose compensated video content features a minor in at least 30 percent of content over a 30 day period, with qualifying earnings, to set aside 65 percent of the minor’s proportional earnings in a trust account within 60 business days.
What the California Child Vlogger Law Requires
Covered vloggers must keep records of how many videos generated compensation, how long the minor appeared, and what was deposited into the trust. They must provide those records to the minor on request, which creates an ongoing recordkeeping duty for as long as the channel earns money from content featuring the child.
Enforcement and Brand Exposure
Minors can sue for actual damages, punitive damages, and attorney’s fees. Any brand sponsoring California family-content creators is effectively funding content subject to this law, so agencies should verify the creator’s trust setup before launching campaigns featuring kids.
Source: California Legislative Information: SB 764 (2024)
Report a violation: If you believe a business is violating this law, you can file a complaint with the California Attorney General Consumer Protection.
