The Idaho FAIR Elections Act, formally the Freedom From AI-Rigged (FAIR) Elections Act (HB 664), prohibits publishing synthetic media in electioneering communications intended to influence an election. Synthetic media here means realistic but false AI-generated audio or video of a candidate’s speech or conduct.
What the Idaho FAIR Elections Act Prohibits
The ban targets electioneering communications that use fabricated depictions of candidates. Candidates depicted in such media get direct remedies: they can seek injunctions to stop dissemination and sue for damages. That candidate-driven enforcement model means the practical risk comes from the people portrayed, not just from state regulators.
The Disclosure Defense
Including a clear and conspicuous disclosure that the media is synthetic is an affirmative defense under the law. For political advertisers in Idaho, the compliance path is straightforward. Label any AI-altered depictions of candidates plainly, and keep records showing the disclosure ran with the communication. Unlabeled synthetic depictions are the ones that invite litigation.
Source: Idaho Legislature: HB 664
Report a violation: If you believe a business is violating this law, you can file a complaint with the Idaho Attorney General Consumer Protection Division.
