The Indiana Election Deepfake Law (HB 1133) requires campaign communications containing fabricated media to carry a specific disclaimer. Fabricated media is defined to include AI-altered recordings, artificially generated imitations of a person, and depictions of artificially generated people that a reasonable person would not recognize as fake.
The Required Disclaimer
Covered communications must state: “Elements of this media have been digitally altered or artificially generated.” The statute prescribes this exact language, so paraphrases or generic AI labels do not satisfy the requirement.
Enforcement Under the Indiana Election Deepfake Law
A candidate depicted in undisclosed fabricated media can sue the parties who paid for, sponsored, or disseminated the communication. That spreads liability across the funding and distribution chain, not just the creator. Political advertisers in Indiana should apply the exact statutory disclaimer to any AI-modified campaign content and confirm every distribution partner carries it through. The law was signed March 12, 2024, ahead of the 2024 elections.
Source: Indiana General Assembly: HB 1133
Report a violation: If you believe a business is violating this law, you can file a complaint with the Indiana Attorney General Consumer Protection Division.
