The New York Digital Replica Law (S7676B) makes contract provisions for the creation and use of a performer’s digital replica, meaning an AI or computer-generated version of their voice or likeness, unenforceable unless two conditions are met. Signed December 13, 2024 as Chapter 581, it has been in effect since January 1, 2025.
What the New York Digital Replica Law Requires
First, the contract must include a reasonably specific description of the intended uses of the replica. Second, the performer must have been represented by counsel or covered by a collective bargaining agreement in the negotiation. Miss either one and the replica clause cannot be enforced.
Who It Protects
The law applies to contracts entered into or modified on or after January 1, 2025. It is aimed at protecting actors, models, and voice talent from signing away AI rights unknowingly, a growing risk as studios and brands seek broad synthetic reuse rights.
Producers, agencies, and talent buyers working under New York contracts should draft replica clauses with specific use descriptions and confirm the performer had qualified representation before signing.
Source: New York State Senate: S7676B
Report a violation: If you believe a business is violating this law, you can file a complaint with the New York Attorney General Consumer Frauds and Protection Bureau.
