The New York Election Deepfake Law (Election Law Section 14-106) requires political communications that contain materially deceptive media to carry a clear disclaimer stating the content has been manipulated. Materially deceptive media is defined to include AI-generated or AI-altered images, video, audio, or text depicting things that did not occur. Enacted through the FY2025 state budget, it has been in effect since April 2024.
What the New York Election Deepfake Law Requires
Audio ads must speak the disclaimer at the beginning and end, and every two minutes for longer content. Candidates whose voice or likeness is misused in undisclosed deepfake political content can seek injunctions plus costs and attorney fees, giving them a fast civil remedy during an active campaign rather than only after-the-fact penalties.
Exemptions and Practical Impact
Exemptions cover satire, parody, and certain news reporting. Anyone producing campaign creative in New York must build these disclaimers into AI-assisted content, which makes disclosure review a standard step in political ad production.
Source: New York State Senate: Election Law Section 14-106
Report a violation: If you believe a business is violating this law, you can file a complaint with the New York Attorney General Consumer Frauds and Protection Bureau.
