The Oregon AI Campaign Disclosure Law (SB 1571, 2024 Chapter 62) amends the state’s campaign communication statute to require that any campaign communication using artificial intelligence to depict a real person’s voice, image, or conduct include a clear disclosure of the AI use. Passed with an emergency clause, it took effect on signing in March 2024.
How the Oregon AI Campaign Disclosure Law Works
The requirement applies across formats, from printed fliers to online video, and covers synthetic media intended to influence Oregon elections. If AI is used to depict a real person, the communication must say so clearly, regardless of the medium.
Transparency Over Criminalization
Oregon chose transparency over prohibition. The law does not ban synthetic campaign content, but distributing it without the required disclosure can draw civil penalties of up to 10,000 dollars per violation. The emergency clause meant the rule applied to the 2024 election cycle immediately.
Political consultants and media buyers working Oregon races should treat the disclosure as a standing production requirement whenever AI touches a depiction of a real person.
Source: Oregon Legislative Information System: SB 1571
Report a violation: If you believe a business is violating this law, you can file a complaint with the Oregon Department of Justice Consumer Protection.
