The Utah Mental Health Chatbot Law (HB 452) is the first state law specifically regulating AI mental health chatbots. Suppliers of chatbots that provide mental health therapy or companionship must clearly disclose that the user is talking to an AI and not a human, before or at the start of use and whenever the user asks. The law took effect May 7, 2025.
Privacy Rules in the Utah Mental Health Chatbot Law
The law bans using users’ conversation data for targeted advertising and restricts selling individually identifiable health information. It also prohibits the chatbot from advertising products in conversation without disclosure, keeping commercial messaging transparent inside what users may experience as a therapeutic relationship.
Enforcement and Safe Harbor
The Division of Consumer Protection enforces the law with fines up to $2,500 per violation. There is a safe harbor for suppliers that follow a documented best-practices policy, which gives chatbot providers a concrete compliance path worth adopting before entering the Utah market.
Source: Utah State Legislature: HB 452
Report a violation: If you believe a business is violating this law, you can file a complaint with the Utah Division of Consumer Protection (Dept. of Commerce).
