The Vermont Synthetic Media in Elections Law (S.23, Act 75) requires that campaign media featuring AI-generated images, audio, or video used within 90 days of a Vermont election include a clear, easy-to-read disclosure that the content was generated or manipulated by artificial intelligence. Signed March 5, 2026, it has been in effect since March 2026.
Vermont Synthetic Media in Elections Law Penalties
First-time violators face fines of up to 1,000 dollars, rising to as much as 15,000 dollars for repeat unlabeled deepfakes. The escalating structure is designed to make serial noncompliance expensive rather than a cost of doing business.
Beyond Labels
The law also restricts creating materially false AI-generated information intended to deceive voters about candidates or election procedures. So disclosure handles ordinary synthetic content, while outright voter deception is restricted on its own terms.
Political advertisers and consultants working Vermont races need AI disclosure labels on any synthetic candidate depictions in the pre-election window. The 90-day trigger means labeling workflows should be in place well before ballots are anywhere in sight.
Source: Vermont General Assembly: S.23
Report a violation: If you believe a business is violating this law, you can file a complaint with the Vermont Attorney General Consumer Assistance Program.
