Google Wraps Its Search Links in a Redirect, and Rank Tracking Takes the Hit

rank tracking and Google Ads news roundup for small business

Google confirmed on August 26, 2026 that the links in its search results now run through a redirect instead of pointing straight at the destination site. The change is quiet, it is already close to fully deployed, and the first thing it breaks is rank tracking. If you pay for a tool that reports where […]