AI Max Is Rewriting Your Search Campaigns This Month, and You Cannot Opt Out

Google began auto-upgrading Search campaigns to AI Max, Anthropic shipped Claude Fable 5.1 with a 75 percent cache read cut, and Google confirmed a Local Services Ads unlinking bug.
Your AI Report Just Went Live in Search Console, and It Still Hides the Clicks

Google rolled the AI report and the generative AI opt-out control out to every site worldwide. Here is what it shows, what it hides, and what to do.
Google Ads Is Putting a Book Button on Your Search Ads, and You Did Not Opt In

A Google Ads book button is showing up on Search and Performance Max ads automatically, and Google rewrote its alcohol ad policy the same day.
DALL-E Leaves ChatGPT Today, and OpenAI Will Not Say What Happens to Your Images

OpenAI retires the official DALL-E GPT inside ChatGPT today. ChatGPT Images takes over, custom GPTs are untouched, and any picture still living in the old tool needs downloading now.
Google Wraps Its Search Links in a Redirect, and Rank Tracking Takes the Hit
Google confirmed on August 26, 2026 that the links in its search results now run through a redirect instead of pointing straight at the destination site. The change is quiet, it is already close to fully deployed, and the first thing it breaks is rank tracking. If you pay for a tool that reports where […]
Free AI Video Ads Land in Google Ads, and Local Services Booking Expands

Google put free AI video generation inside Google Ads and expanded Local Services Ads direct booking to more than 500 partners.
Google Ads Shortens the Wait for Conversion Value Bidding, and Reinstated Profiles Lose Reviews

Google cut the conversion value bidding wait from four weeks or three cycles to one or two conversion cycles, and quietly extended it to Shopping.
Microsoft Ads Drops Max CPC From New Campaigns, and Google Wants You Testing Instead

Microsoft Advertising is removing the Max CPC field from new automated bidding campaigns on October 1, and Google is adding multi-campaign tests and a one-click Performance Planner.
Local Services Ads Opens to Restaurants and Salons, and Google Tightens Its Schema Rules

Google expanded Local Services Ads to more than 200 business categories, documented pre-badge ads, changed how Googlebot reads JSON-LD, and finished the August spam update.
Personalized Pricing Draws an FTC Warning, and AI Max Goes Global

The FTC says undisclosed personalized pricing may violate federal law. What the draft policy statement means for any business that sets prices with data.